Everyone loves mergers and acquisitions. This sacrilegious union of Spotify and Soundcloud is not really good news for independent artists and DJs. But you could probably deduce that.
Here are my predictions for the immediate and long term effects.
1. Kiss your DJ mixes goodbye.
This should go without saying. Any DJ mix with unauthorized content will probably get the axe. They can’t profit off that shit. They’ll devise some algorithm to wipe all that shit off the internet.
2. You’ll probably get sued for posting bootlegs. But you had it coming.
I mean if you got a take down notice and you’re still posting Drake bootlegs you deserve to get sued for being stupid. SoundCloud has been dropping takedowns like mixtapes. So when the next Gorillaz album comes out and you want to make club edits just punch yourself in the face a few times.
3. Sponsored tracks will get worse and more prevalent, and reposts will worsen
All that repost shit Brice hates will probably be multiplied into a new dimension. They’re gonna try stuffing some track in your ears from some washed up artist from yesteryear or Meghan Trainor if you’re lucky. The ads will get worse too. Ever try listening to Spotify with a free account? It’s obnoxious. You’ll hear the same ad all day.
4. Paying artists? LOL
Spotify doesn’t pay artists dick for streams. This has been covered extensively. Go look it up. So if you were gonna expect royalties, I cry for you. Google Play supposedly pays artists a little bit better, but regardless streaming is a generally terrible way to monetize your art. And who knows what kind of rules they will lay down for your existing stuff of SoundCloud.
SoundCloud being bought out by Spotify is the worst. It might turn out alright for the couple of dudes who got your follow on Spotify through a download gate, although it’s still difficult to discern if that is going to have any impact. Regardless, it’s gonna suck for the most part. There’s not much else to it.